Health.
At its basis.

Three ingredients. No proprietary blends, no asterisks.

See how we think

Most supplements are built for athletes.

These three work for everyone.

Creatine, protein, electrolytes. Not supplements packaged for athletes. Just the three things with the strongest evidence behind them, sold plainly, at the doses that actually do something.

Purity in. Power out.

Three products. Every ingredient named, every dose listed. The label takes under a minute to read.

Foundation 01

Creatine Monohydrate

Every cell uses creatine to make energy. Saturate your stores consistently and you raise what's available for any kind of effort, physical or mental. Micronised, nothing added.

Format
60 servings, 5 g each
Grade
Pharmaceutical grade, tested for purity
Formula
No fillers, no flavouring, no additives

Foundation 01

Creatine

Creatine is how cells make quick energy. Not a stimulant, not a hormone. Keep your stores saturated and the ceiling goes up: more available across every system, physical and mental.

Creatine, explained

Foundation 02

Whey Protein

Grass-fed dairy. 25 g per serving, leucine at 2.7 g. Add it to whatever you're already making in the morning.

Whey, explained

Foundation 03

Electrolytes

Water moves fluid around. Electrolytes move it into your cells, which is where it needs to go. Low on sodium, potassium, or magnesium and you'll drink a litre and still feel it.

Electrolytes, explained

Three products. That's the plan.

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